How to Apply Design Thinking Methodology in HR?
Design Thinking methodology is extremely popular today and widely applied in the largest global companies. Its primary purpose is to create exceptional products and services, as well as to improve processes in various areas – production, sales, hospitality and tourism, the aviation industry, and more.
An area where Design Thinking has shown exceptional power and usefulness is Human Resources (HR) and all areas that fall under human resources management.
In recent years, HR has become increasingly interested in introducing the Design Thinking methodology, as innovative and different solutions are needed to set a company apart from the competition by attracting and retaining the best people.
Companies turn to the Design Thinking methodology when faced with complex problems and when HR needs to provide strong support to the company’s business strategy and management. This methodology is an efficient and effective approach to simplifying problems and finding innovative and creative solutions with the active participation of all relevant people within the company.
Design Thinking Training in HR
This training is intended for all HR professionals, regardless of which aspect of HR you deal with. Whether you are an HR manager, HR business partner, recruiter, learning and development specialist, compensation and benefits expert, or administrative assistant, this training will provide you with a usable methodology and practical tools for improving the processes and services that are your daily focus.
You will learn how to engage relevant people in the improvement process in an interesting and practical way, and how to create new processes, services, and experiences that will satisfy employees, pleasantly surprise external candidates, and at the same time meet the needs of the business and company strategy.
After completing the two-day training, you will look at HR processes and practices in a different way. You will much more easily understand the real needs of users (current and potential employees) and how to innovatively meet those needs.
You will also get tools to create some great ideas that you can expand on in the future, even beyond the company.
Benefits of the training
Focus on the concrete application of Design Thinking in the HR field
Concrete and practical tools
Experiential going through the methods applied in Design Thinking
A large number of inspiring examples from practice
Trainers who have extensive experience in HR processes and in applying the Design Thinking methodology
Understanding the entire Design Thinking methodology and the possibilities of application in other areas
Relevant and illustrative examples from other industries that change your perspective on how you’ve worked until now
Topics covered in the training
- Understanding the Design Thinking Approach
Learn more about the principles of Design Thinking that are key to HR processes (empathy and human-centered design; collaboration; organized brainstorming; experimentation; implementing an idea).
- Kako da dobro razumete vaše zaposlene i njihove potrebe?
Gather feedback from your employees, conduct interviews, and hold observation sessions so you can see your HR processes from their perspective. Focus on the human side of things. You’d be surprised what you can discover if you take off your HR hat for a moment. DT tools such as interviewing and observation, defining personas, and Jobs To Be Done will help you create a clear picture of who your employees are, what challenges they face, and what needs and expectations you need to meet.
- What is the problem to be solved?
Design Thinking tools that deal with data synthesis, user experience mapping, and defining your user’s point of view will help you narrow the problem down to one essential question. Define a clear problem statement that guides the rest of the process with a clear goal. What did you learn about your employees?
- How to come up with ideas?
Using clear rules and various brainstorming methods, come up with as many ideas as possible. Openness, divergence, and exploration are some of the characteristics of one of the phases of Design Thinking, the ideation phase. The goal is to be creative and generate as many different ideas as possible.
- How do we develop prototypes?
Once you’ve brainstormed ideas and gathered as many perspectives as possible, it’s time to turn your ideas into solutions. Learn why it’s important to show the idea, not just talk about it. Design Thinking provides us with several types of prototypes depending on what we want to achieve. Prototypes will give you something tangible to test.
- Testiranje prototipa
Your entire design is just a hypothesis until it gets into the hands of your users. Prototype testing allows you to see how your solution works in a real environment. Learn what types of testing are done within Design Thinking. Run several test sessions and observe your employees as they interact with your prototype. Learn how to collect and organize feedback and encourage your employees to share their honest opinions.
- Design Thinking in HR processes
Which phases and methods of DT can be applied to different HR processes (L&D, candidate experience journey, employee experience journey, compensations & benefits, etc.). How to design a process or experience that puts the employee at the center, while at the same time ensuring that the solution is feasible and sustainable for the business. How DT can be used for strategic business purposes.
Who are the trainers?
Dušan Basalo
Founder & CEO at Talks and Folks
Dušan Basalo is the founder and CEO of Talks and Folks. He has been a member of the board of the Serbian Association of Managers for the past 5 years and the creator of SAM’s mentoring program for the past 7 years, as well as the SAM Academy.
During his 17-year career as a trainer and coach, he has certified himself in numerous methodologies and tools that he uses in his work – certifications for Persona Global training methodologies (San Francisco), SHL psychometric tools (London), coaching skills (Erickson College Vancouver), and NLP trainer (IN – NLP Hamburg).
Most of Dušan’s clients are teams and individuals from the highest level of management in over 180 companies. At the end of 2015, Dušan received the award for the Best Young Manager in Serbia.
Aleksandra Štrbac
L&D & Talent Partner at Levi9
Aleksandra Štrbac has over 10 years of professional experience in employee development. She has primarily focused on learning and development. Currently, she works as a Learning & Development Partner and Talent Partner in the IT industry. Her passion is developing people, and she sees herself as someone who supports growth and development.
She has gained experience working in various industries: hospitality, automotive, consulting, and now IT. In her many years of coaching, she has developed and led programs such as leadership academies, soft skills workshops, individual and team coaching training, and mentoring programs.
She learned about Design Thinking from the best, Marko Jevtić and Milovan Dekić. She continuously learns and improves in this field, and tests and applies the learned concepts in her daily work. Together with a few colleagues, she worked on an interesting project called Bajk. Using the Design Thinking concept, they designed a solution to raise people’s environmental awareness. The project was selected as one of the most interesting at the Generator Zero competition and was shortlisted for the competition.