DESIGN THINKING WORKSHOP
Basic & Advanced levels with the authors of the book “Design Thinking”
Create products
and services that people want!
Gain practical knowledge and experience in solving complex business problems and creating the ideal product model. Master the Design Thinking methodology and learn how to develop solutions for products and services that clients will recognize and actually use.
What is Design Thinking?
Design Thinking is a methodology that guides you and your team through the process of creating the ideal product model. Whether it’s a physical product, an application, or a service. With the help of Design Thinking principles, you will be sure that what you offer to the market fully meets the desires and needs of your users and clients.
This methodology is fully adapted to different types of businesses and will allow you to:
Creatively solve all business challenges.
Create better products and services.
Gain an advantage over your competition.
Improve business and increase motivation
Increase customer satisfaction.
Design Thinking training consists of two levels: Basic and Advanced
Design Thinking Basic Level
At the basic level of Design Thinking training, you gain insight into the five most important phases of this methodology, which are: empathy, problem definition, ideation, prototyping, and prototype testing. At the same time, you learn how to successfully and efficiently apply each of these phases to your own business.
The basic level starts on September 28th and consists of a total of 3 meetings, 2 of which are in onsite form and are held in Belgrade from 9:00 AM to 4:30 PM. The third meeting is optional in online form and lasts from 6:00 PM to 7:15 PM. It is reserved for all your questions and doubts regarding the further application of Design Thinking.
Empathy
What techniques can you use to better understand your users and clients? How to use that information to create a better product or service?
During the training, you will learn:
- How to understand who your users are, what they want, and what motivates them?
- How to be sure that your innovation fully meets the desires of users?
- How to conduct a competitive analysis and use it to create your ideal product?
Problem Definition
What problem are you really solving with your product or service? Are you sure you understand the problems your users or clients have? Which customer problem should you focus on first?
When making decisions, it can sometimes happen that you focus on the wrong or less important problem, which leads to a waste of time, energy, and finances. To avoid this, learn Design Thinking techniques for prioritizing and solving the problem that is really important to users.
Ideation
How to come up with a good idea on which you will create an ideal product or service?
This can be done by one person, but the creative potential of your team should not be neglected. Colleagues can often contribute to the development of that idea, as well as the emergence of the next big idea.
Together we will go through various idea generation techniques that will help you maximize the creative potential of you and your colleagues.
Prototyping
Before developing a complete product or service, it is good to test in advance how users or clients react to it. For this reason, prototypes of products or services are created.
This can be done by one person, but the creative potential of your team should not be neglected. Colleagues can often contribute to the development of that idea, as well as the emergence of the next big idea.
Together we will go through various idea generation techniques that will help you maximize the creative potential of you and your colleagues.
Prototype Testing
To truly succeed, it is necessary to properly conduct the testing process and find out if what you want to offer on the market has good potential.
In the training, you will see:
- What the testing of your prototype, product or service should look like.
- How to get useful user feedback and improve what you are creating.
- How to test your business idea and find out in advance if it is the right one.
Marketing
Learn to present your new offer in a great way to future clients.
In this part, you will learn:
- How your product can attract the attention it deserves.
- How to create a desire in customers to buy what you offer.
- What are the ways to better promote and position your products and/or services on the market.
Design Thinking Advanced Level
When creating products or services, ideas about them very often arise through informal conversations, looking at the competition, and sometimes in moments of inspiration. The focus of this training is to enable you to immediately start researching upon receiving an idea for a product or service in order to determine if the idea makes sense. You will get tools that you can perform as an individual but also as a group, as well as those that you can perform for one day to those that can take longer.
The advanced level starts on October 19th and consists of a total of 3 meetings, two of which are in onsite form and are held in Belgrade from 9:00 AM to 4:30 PM. The third meeting is online and lasts from 6:00 PM to 7:15 PM.
The first step in validating an idea is to check if your idea is grounded in user needs. Will you develop something that users need? How can you be sure if a need exists and how important it is? How important is it for users to have their problem solved? If it turns out that your idea is not good and does not bring value to users, can you change the idea more or less to hit what users need? How do users assess how good your idea is?
We can often find out how good our idea is based on an analysis of the existing market, even in situations where we claim that our product has no competition. How to do research that, based on an analysis of existing products and services, will tell us how much our idea makes sense?
How to make your thinking about the idea clear and precise? How can you express it in numbers? Precise or measurable definition of an idea starts with the elaboration of hypotheses that you can very often test within a few hours or days. How can you be sure that you have defined and understood all the risks in advance if you start developing the idea?
How to develop ideas that are grounded in well-understood user needs? We often develop products and services that are not accepted as we expected; how can we be sure that we have an idea that will delight users?
How to make your thinking about the idea clear and precise? How can you express it in numbers? How do you know what to make of your idea first? Users will need to see or try something, how do you know what you need to make? And how attractive does it have to look?
You must precisely define all the phases in which users will encounter your idea. When we define this precisely, it will be much easier to discover early risks of the idea, as well as improvements before the idea is made.
The final phase of validating your idea is testing. What can you and your team do to assess the quality of the idea when the idea is nearing completion? What to ask users? How to ask them? How to interpret the data? What is a good result? What to observe when your user takes the product in their hands?
Knowledge and practical examples from the best experts in the field
Exclusive training held entirely by the authors of the bestselling book Design Thinking
Learn how to apply the methodology used by the most successful companies
Get concrete tools, tips, and methods that you can immediately use in your business
Learn a methodology that you can further apply as an expert, entrepreneur, trainer, consultant, or leader
Hear information and examples that you cannot find in any book, podcast, or course
Our Lecturers
Milovan Dekić was the first user experience researcher in the world dedicated to the massively popular football game Top Eleven Manager. He is one of the pioneers in applying user experience research to mobile games in Southeast Europe. Milovan is someone who guides us to better understand the users of our products and services, to clearly define their needs and how our product solves their problems.
He summarized his many years of experience in the very current book “Design Thinking,” co-authored with Marko Jevtić.
Milovan Dekić
User Research Lead at Nordeus
Marko Jevtić is one of the pioneers of digital marketing in the Balkan region. Years of experience have made him a top expert in the field of managing, developing, and motivating teams, as well as in strategic product marketing, digital and e-commerce, and all areas of the marketing mix.
After selling his two startups, Marko joined Nordeus, the most successful startup in Serbia. At the helm of Top Eleven, Nordeus’ top-ranked sports game, which has become extremely successful worldwide with over 200 million players.
Marko Jevtić
Executive Producer at Nordeus
Basic
Introduction to Design Thinking
- What problems can Design Thinking solve?
How to understand who your users are and what they want?
- Interviewing and observation
- Jobs To Be Done
- Personas
- Competitive analysis
What problem needs to be solved?
- Ways of synthesizing data
- User experience mapping
- User perspective
- Redefining the problem
- Value proposition
Ideation
- Rules of good brainstorming
- Types of brainstorming
Prototyping
- Creating MVPs
Prototype testing
- Heuristic evaluations
- Usability testing
- Concept testing
- Surveys
Design Thinking and marketing
- Using Design Thinking for marketing purposes
Advanced
What do users need?
- How to recognize user needs?
- How to be sure how important and urgent the need is?
- How to view the need from multiple angles?
- How to formulate user needs through the goals of your product or service?
- Defining desired and expected outcomes for users
How to analyze the market?
- How to identify competition?
- How to analyze competition?
- How to identify the bad and good sides of the competition?
- How to analyze how users use user products?
How to define hypotheses about users and competition?
- Testable hypotheses versus weak hypotheses
- Personas and bullshit personas
- Hypotheses about using your product
Generating ideas based on findings about users and the market
- Value proposition
- Prioritizing ideas: basic vs. ideas to delight users
- Ranking ideas
Defining narratives
- Discovery
- Adoption
- Retention
- Conversion
“Making” the idea
- How to decide what goes into the first version of the product (prototype)?
Types of testing
- Heuristic evaluation
- Significance – importance
- Expectation testing
- Usability testing
- Satisfaction testing
- Long-term satisfaction testing
Training Schedule
Basic:
September 28th from 9:00 AM to 4:30 PM live
September 29th from 9:00 AM to 4:30 PM live
October 9th from 6:00 PM to 7:15 PM (Q&A)
Advanced:
October 19th from 9:00 AM to 4:30 PM live
October 20th from 9:00 AM to 4:30 PM live
October 30th from 6:00 PM to 7:15 PM (Q&A)
