Enterpernur is a beautiful word
In transitional societies, people who don’t belong often come to the forefront, and for years entrepreneurship has gotten a bad reputation and become an ugly word. Through this speech, you will understand that this is not the case and that there are a large number of unusual, extremely interesting, and inspiring entrepreneurial stories from which we can learn a lot, both in terms of approaching business and when it comes to life itself.
- The life cycle of an entrepreneurial idea
- Limiting and stimulating factors of the environment and surroundings
- The realities of small business in Serbia – the good and the bad 10 interesting and authentic stories of local small businesses
- When is the right time to start and how to do it
Ivan Minić
For over two decades, he has navigated the intersection of technology, marketing, and entrepreneurship. He has consulted for major global brands on their digital presence in local markets. Today, he continues to advise both global and local companies, ranging from small businesses to large corporations.
In recent years, he has also worked as a consultant, educator, and expert on numerous EU projects, collaborating with USAID, UNDP, the Thomson Foundation, OSCE, UNICEF, and other donors.
Business idea testing
This training introduces participants to the concept of rapid development from idea to product (prototype) with elements of the Lean approach. During the lecture, participants will become familiar with the concepts of Lean Canvas, the HMW model, Customer Journey Map, and Customer/User Profile.
- How to develop the right/appropriate Mindset
- 6 Factors in business innovation
- The path the customer/user takes – Customer Journey Map
- Lean Startup – Using Lean Canvas in developing and validating ideas
- What can we learn from our ideal customer?
- Customer Profile Competition – good and bad sides
- Problems – How we solve them (HMW model) Problem-Solution-Challenge-Review cycle
Nikola Obradović
is the founder of Bridgewater Labs, an IT company that creates innovative technological solutions. His experience in leading and delivering high-quality products led him to the title of “Best Young Manager in Serbia” for 2017. He is dedicated to providing solutions that exceed client expectations, which he sees as a calling, not just a job. His expertise has enabled him to participate in multi-million dollar projects around the world, while in his free time he mentors young entrepreneurs through programs such as Google Launchpad Week and TechStars.
Solving business problems through a creative approach
The goal of the lecture is to motivate participants to use their creativity when working on projects and everyday challenges within the company. How to implement basic principles of creativity into one’s own (individual and group) routine? How to think outside the box when working on our own projects with the help of Design Thinking methodology?
- How to trigger an innovative way of thinking?
- How to stimulate the creative potential of the team?
- What is a “beginner’s mind” and why is it important?
- How to better understand your user?
- How to choose the right user problems to solve?
- How to find out if users like your idea?
- How to improve your idea to better meet user needs?
- How to test your idea with users?
- How to implement Design Thinking methodology in your team?
Milovan Dekić
Milovan Dekić was the world’s first user experience researcher dedicated to the massively popular football game Top Eleven Manager. He is one of the pioneers in applying user experience research to mobile games in Southeastern Europe. Milovan is someone who guides us to better understand the users of our products and services, to clearly define their needs and how our product solves their problems.
He has summarized his many years of experience in the very relevant book “Design Thinking”, co-authored with Marko Jevtić.
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