Design Thinking – how to create products and services that people want?
Design Thinking is a methodology that guides teams through the process of creating the ideal model of a product or service. Whether it’s a physical product, an app, or a service, this principle allows for innovation that fully meets the needs of users. A large number of globally successful companies use this methodology adapted to their business. The Design Thinking lecture is intended for a wide audience and is a way to learn about the methodology itself and its basic concepts.
- What does an organizational culture that supports innovation look like?
- How does a business team develop empathy?
- Why is brainstorming important, and what should be paid attention to?
- In what ways can you test whether people need your product or service?
- How can you use the results of testing to improve a product or service?
- How to implement the Design Thinking methodology in your team?
- Milovan Dekić
Milovan Dekić was the world’s first user experience researcher dedicated to the massively popular football game Top Eleven Manager. He is one of the pioneers in applying user experience research to mobile games in Southeastern Europe. Milovan is someone who guides us to better understand the users of our products and services, to clearly define their needs and how our product solves their problems.
He has summarized his many years of experience in the very relevant book “Design Thinking”, co-authored with Marko Jevtić.
Innovation as a pathway to winning
On the lecture “Innovations as a Pathway to Winning,” key elements of the modern business environment were highlighted, emphasizing the necessity of constant adaptation and innovation. In today’s dynamic world, the ability to quickly respond to changes and continuously improve products and services is becoming increasingly important for a company’s survival and success. Innovation is becoming a key factor in achieving a competitive advantage.
- Psychology of innovation – what’s behind big ideas
- How are innovations introduced into large systems like companies?
- How is AI changing the world we live in?
- Niko Slavnič
Niko Slavnič is a visionary leader recognized for his ability to turn ideas into reality. His journey began in one country but quickly became globally recognized. With a degree from Harvard and a 2022 article in HBR, Niko is a professor at IEDC – Bled School of Management, where he teaches entrepreneurship, marketing, and business communication. In addition, he is a passionate educator and innovator, known for his transformative role in business practices worldwide.
Conceptual Thinking
This lecture explains how connecting abstract and diverse ideas enables a deeper understanding, the creation of new concepts, and decision-making based on previous decisions. Conceptual thinkers easily grasp complex concepts and connect them to generate innovative solutions and improve future results. Learning how to apply conceptual thinking can significantly improve efficiency and creativity in both professional and personal life.
- Conceptual vs. Practical Thinking
- Talent vs. Skill in conceptual thinking – What can I develop and how much?
- Setting and questioning hypotheses of a topic/problem
- Root cause vs. Peripheral cause – analysis of needs and causes
- The “Did you notice the gorilla?” effect – focusing on things that are in a different perspective
- Recognizing patterns and connections between elements of a topic/problem
- Obstacles to successful conceptual thinking
- Unrestricted ideation – what should a “pure” creative process look like
- Dušan Basalo
Dušan Basalo is the founder and CEO of Talks and Folks. Dušan served on the Board of Directors of the Serbian Managers’ Association for two terms (a total of six years) and is also the founder of the SAM Academy and its mentorship program. With over 18 years of experience as a trainer and coach, Dušan is certified in various methodologies that he applies in his work. These include Persona Global methodology (San Francisco), SHL psychometric tools (London), coaching skills (Erickson College Vancouver), and NLP training (IN-NLP Hamburg).
Customer Experience and User Experience
This lecture provides participants with the opportunity to understand what User Experience really is, how to get customer feedback, and how to select and use appropriate feedback. The lecture provides a concise approach to researching existing user experiences and creating new, better experiences in line with the wishes and needs of users.
- What does User Experience really mean?
- How to get customer feedback and measure user experience?
- How to select appropriate feedback?
- Critically analyzing the obtained inputs
- Creating habits in internal teams to change the user experience based on the obtained inputs
- The phenomenon of “Extreme Users”
- Matrix for selecting priority inputs from user experience
- Milovan Dekić
Milovan Dekić was the world’s first user experience researcher dedicated to the massively popular football game Top Eleven Manager. He is one of the pioneers in applying user experience research to mobile games in Southeastern Europe. Milovan is someone who guides us to better understand the users of our products and services, to clearly define their needs and how our product solves their problems.
He has summarized his many years of experience in the very relevant book “Design Thinking”, co-authored with Marko Jevtić.
Testing Business Ideas
This lecture introduces participants to the concept of rapidly developing an idea into a product (prototype) using elements of the Lean approach. During the lecture, participants will learn about concepts such as Lean Canvas, HMW model, Customer Journey Map, and Customer/User Profile.
- How to develop the right mindset
- 6 Factors in business innovation
- The customer/user journey – Customer Journey Map
- Lean Startup – Using the Lean Canvas to develop and validate ideas
- What can we learn from our ideal customer?
- Customer Profile
- Competition – good and bad sides
- Problems – How we solve them (HMW model)
- Problem-Solution-Challenge-Review cycle
- Nikola Obradović
is the founder of Bridgewater Labs, an IT company that creates innovative technological solutions. His experience in leading and delivering high-quality products led him to the title of “Best Young Manager in Serbia” for 2017. He is dedicated to providing solutions that exceed client expectations, which he sees as a calling, not just a job. His expertise has enabled him to participate in multi-million dollar projects around the world, while in his free time he mentors young entrepreneurs through programs such as Google Launchpad Week and TechStars.
Solving Business Problems Through a Creative Approach
The goal of the lecture is to motivate participants to use their creativity when working on projects and everyday challenges within the company. How to implement the basic principles of creativity in your own (individual and group) routine? How to think outside the box when working on your own projects with the help of Design Thinking methodology?
- How to start innovative thinking?
- How to stimulate the creative potential of a team?
- What is a “beginner’s mind” and why is it important?
- How to better understand your user?
- How to choose the right user problems to solve?
- How to find out if your idea appeals to users?
- How to improve your idea to better meet user needs?
- How to test your idea with users?
- How to implement the Design Thinking methodology in your team?
- Milovan Dekić
Milovan Dekić was the world’s first user experience researcher dedicated to the massively popular football game Top Eleven Manager. He is one of the pioneers in applying user experience research to mobile games in Southeastern Europe. Milovan is someone who guides us to better understand the users of our products and services, to clearly define their needs and how our product solves their problems.
He has summarized his many years of experience in the very relevant book “Design Thinking”, co-authored with Marko Jevtić.
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